Brand awareness ads are less about the products/services you offer and are more about who you are as an institution. What makes your college or university special? Highlight your charitable community efforts and the incredible experience you offer – just to name a few examples.
Strategic tools that help get the job done:
- Billboards & bus wraps
- Direct mail with targeted list data
- IP targeting
- Search engine advertising (pay-per-click)
- Search engine optimization
- Signage
- Social media advertising