Brand awareness ads are less about the products/services you offer and are more about who you are as an institution. What makes your bank or credit union special? Highlight your charitable community efforts and the incredible customer service experience you offer – just to name a few examples.
Strategic tools that help get the job done:
- Billboards & bus wraps
- Direct mail with targeted list data
- IP targeting
- Newspaper ads
- Search engine advertising (pay-per-click)
- Signage
- Social media advertising