Simplifying Our Social Strategy

As social media continues to become more impactful in marketing, the strategy for it continues to change. Because of that, we’re making a massive enhancement to our social media accounts!

As social media continues to become more impactful in marketing, the strategy for it continues to change. Because of that, we’re making a massive enhancement to our social media accounts!


Since its humble beginnings in the early 2000s, social media has become an integral part of many marketing strategies. It’s not only a useful way to promote new content and increase brand exposure, but also a great way to engage with your target audience and reach new audiences all over the globe.

Are you worried about the engagement on your social media pages? Look deeper into your numbers! While likes and shares are important, getting some behind-the-scenes insight is more impactful.


Social media is a beast, and for many institutions, it can take the backseat to other marketing efforts. If that sounds like your institution, it's time to change your strategy! image.works launched our social posting program in June of 2021, and we want to share some of the best practices that we’ve seen work for our clients and help you implement them into your social plan.

Social media is a vast landscape of multiple sites and moving parts. You might think a financial institution has little use for social media, but you may find that there are many advantages to a well-managed social media account – using social media on a regular basis can have many benefits for you, your members or customers, and your community.

Social media is becoming increasingly important in personal communication, marketing and business in general. We can all easily connect online with family, friends, our favorite restaurants and retailers, and more. At image.works, we’re using social media to connect with you – and now you can find us on Instagram!

Looking for something new to light up your holiday-time marketing campaign? It’s time to find fresh inspiration, ignite some seasonal motivation and make this year shine!

For those of you who don’t know, throughout the entire month of March, image.works conducted our first-ever social media contest. We took our popular recipe cards (because who doesn’t get excited about food?!) and pitted them against each other in a March Madness-style tournament bracket.