BANK AND CREDIT UNION MARKETING
THE CLIENT
Serving 23 counties in Mississippi, Members Exchange Federal Credit Union (MEFCU) has been helping their members achieve financial wellness for over 70 years.
THE CHALLENGE
Not wanting to miss out on shoppers actively searching for loans elsewhere, MEFCU wanted to strategically target these consumers in order to bring business back to the credit union.
THE CLIENT
Founded in 1933, Nymeo is a credit union located in Maryland that serves more than 23,000 members.
THE CHALLENGE
The credit union needed an efficient and affordable way to target creditworthy members who were in the market for new loans.
THE CLIENT
Marine Credit Union is a full-service financial institution that serves more than 90,000 members and has offices located in Wisconsin, Minnesota and Iowa.
THE CHALLENGE
The credit union needed a way to track their members and target those looking for loans in a timely manner.
THE CLIENT
Greater Alliance Federal Credit Union – located in New Jersey – was founded in 1937 and today serves more than 19,000 members.
THE CHALLENGE
The client wanted to reach out to their creditworthy members who were shopping around for loans – without incurring unnecessary costs for the credit union.
THE CLIENT
Heritage Credit Union – based in Madison, Wisconsin – has $350 million in assets and serves more than 28,000 members in Wisconsin and Illinois.
THE CHALLENGE
The credit union wanted to capture the attention of qualified members who were shopping for auto, mortgage, home equity and personal loans – before those members accepted financing from a competing institution.
THE CLIENT
Transportation Federal Credit Union – located in Alexandria, Virginia – is a thriving financial institution with a growing membership of more than 19,000 and assets surpassing $221 million.
THE CHALLENGE
The credit union wanted to boost loan income by promoting special credit card and auto loan rates to creditworthy members who were already shopping for these products.