For many financial institutions, the high-rate environment put promoting loans on the backburner. Because we’re now beginning to see loan rates improve and financial institutions return to marketing loans, I asked our Senior National Account Manager, Colin Walsh, for his perspective on all things loan generation.
Over the years, we’ve seen a dramatic shift in our bank and credit union marketing services from mailing to large customer and membership lists to focusing on smaller, highly targeted audiences. Methods are now so targeted, in fact, that we are 100% confident that recipients are getting a message about the exact product or service on their minds.
Loan generation is what we at image.works refer to as the process of increasing your bank or credit union’s loan assets. If you’re part of a financial institution, you already know how vital loan generation is to the health and growth of your business.
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