Here’s a stat worth paying attention to: 60% of Americans and 74% of those under 30 use AI to find information, according to an Associated Press-NORC poll.
Do they? Yes and no. Let’s dive into this ever-evolving conversation!
Paid Search
First let’s look at paid search, also known as pay-per-click. This strategy requires payment for your ads to appear prominently on search engine results pages (SERPs). For this purpose, yes, AI can be helpful!
SEO is not just a buzzword. Short for “search engine optimization,” it refers to adapting your website’s content so that it organically ranks high on a search engine results page (SERP).