BANK AND CREDIT UNION MARKETING

Clark County Credit Union Loan Generation – Prospects Case Study

THE CLIENT
Clark County Credit Union in Las Vegas, Nevada, is a growing financial institution with more than $650 million in assets and 40,000 members.

THE CHALLENGE
The credit union was looking for new ways to expand their membership and loan portfolio, so they turned to image.works for complete design, development and delivery of a new direct mail campaign.

THE SOLUTION
With a focus on loan generation, image.works created an ongoing plan to contact 6,000 new prescreened prospective members every month, ensuring offers are competitive and tailored to creditworthy recipients.

THE RESULTS
After just four months, the numbers speak for themselves:

TOTAL NEW SAVINGS & CHECKING ACCOUNTS

Accounts  77 
Savings Deposits   $63,279.11 
Checking Deposits $654,967.84 
Other Deposits $10,007.83 
TOTAL DEPOSITS  $728,254.78

 

TOTAL NEW AUTO LOANS

Auto Loans 28
Auto Loan Balances $438,028.29
Average Auto Loan Balance $15,643.87
Average Auto Loan Yield 6.00%
Average Auto Loan Months to Payoff 27
ESTIMATED AUTO LOAN INTEREST INCOME $30,492.00

 

IN THEIR WORDS
“image.works is a trusted and supportive resource for our marketing. Great copywriters, great designers and responsive account management. It’s like having an extra staff member who can take a promo or a direct mail project and handle it all. Most vendors don’t understand how different the Las Vegas market is from the rest of the country – image.works gets it, and matches our message to the market.”

– Mark Andrews, Chief Marketing Officer