BANK AND CREDIT UNION MARKETING

Direct Mail

It’s still got the touch.

Even in digital days, “new” doesn’t rule out “tried and true.” Statistics show that direct mail is still one of the most effective advertising channels out there (see our blogs on direct mail). 

This is especially true when you put our expertise and creativity into play! We can even take care of your targeted mailing list or mail your pieces for you.

Want options? We deliver.
Talk to us about a wide variety of formats and folds to get the most impact for your goals:

  • Postcards – One of our most popular products (available in regular, jumbo or multi-panel)
  • Direct mail letters – Self-mailers or with a coordinating envelope (reply envelope also available)
  • Iron cross – Includes four fold-out panels for an engaging, standout message
  • Live letter checks – For pre-approved loan promotions designed to maximize response rates and generate optimal loan income
  • Every Door Direct Mail® (EDDM) – For messaging to every household in a designated area on a promotion, new location, event and more
  • Recipe cards – For event announcements, new products, special offers

Mailer enhancements
We think outside the (mail)box! Get extra creative – and get extra attention – with add-ons, such as:

  • Magnets and business cards – For new movers, specific product or service listings, general contact information
  • Scratch-offs – For loan rate discounts, CD rate bump-ups, closing cost discounts
  • Variable-data maps – For consumer-specific directions to locations (ideal for new movers, grand openings, prospecting)
  • Personalized variable data – For tiered loan rates or salutations with recipients' names (ideal for promotions, such as skip-a-pay, and special announcements)
  • Landing pages – For forms to capture visitors’ information or redirection to a key next step
  • Accordion inserts – For cross-selling, grand opening giveaways
  • Die-cuts – For giveaways or special promotions (from special-shaped flat mailers to a pop-up house or car)
  • Coupons – For closing cost discounts, rate specials, giveaways
  • Other – For seed packets, musical sound chips and more

Custom envelopes
Choose from a variety of options for the size, color, window or non-window envelope that’s the best match for your mailing.

Read Real Results | View Another Sample | Request a Welcome Kit | Request a Quote

 

What Our Customers Are Saying

“We chose to work with image.works because of the ability to make changes without the high cost. Plus, the great team and great design work – the designer was able to take our concept and create a die-cut mailer to emphasize the rate. We surpassed our original goal of $2 million. The final numbers were $4,645,317.48, with an average of $71.32 per transaction!”

- Transportation FCU