Cross-Media Marketing

Joining forces for unmatched results.

We’re shooting response rates for banks and credit unions into the stratosphere with cross-media marketing—a dynamic duo of direct mail and online marketing that joins the best of both worlds for unmatched results. Here’s how it works: 

Direct Mail Pieces - First, we design direct mail pieces that include personal web addresses (PURLs) featuring recipients’ own names.

Personal Websites - PURLs lead to personal websites that include applications with pre-populated fields or act as welcome pages with links to other sites. We even make personal websites easily accessible with QR codes. 

Follow-up Emails - For recipients who don’t respond within a set timeframe, we’ll send follow-up emails that explain your promotion details and contain live links to individuals’ personal websites.

Reporting Dashboard - Gauge your campaign’s ROI with our reporting dashboard. Use it to determine: 

  • Cost per visit
  • Cost per lead
  • Cost per conversion
  • And much more!

Multiple Uses

Cross-media marketing works for countless bank and credit union campaign types, including:

  • Skip-A-Pay Offers
  • Vacation Loans
  • Home Equity Loans
  • Home Mortgages/
  • Auto Loans/
  • Surveys
  • E-statements
  • Online Banking
  • Credit Card/
    Balance Transfers
  • RSVP for Special Events/
    Grand Openings

Unbelievable Pricing

  • Free copywriting
  • Unlimited design time
  • First proof in 10 days or less
  • Specific pricing available upon request

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