BANK AND CREDIT UNION MARKETING

Core Conversion Communications

We make things easier to process.

When you update your core processing system, another update is just as critical – to your accountholders and staff. Telling them what will happen and when helps ensure a smooth transition, and that sets the tone for success with your new platform.

Cover all your bases with our core conversion communications expertise:

  • Strategic direction on the diversified channels – direct mail, email, social media, signage – to best reach each audience affected
  • “Can’t miss” designs so your critical messages get noticed
  • A focus on the enhancements to build positivity and support for your conversion
  • Easy-to-understand FAQs, charts, timelines and other reader-friendly messaging
  • Clear guidance to landing pages or other online resources for updates

We’re ready to do more for your core! Free yourself to focus on the actual conversion – we’ll take care of creating and delivering your integrated core conversion campaign.

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What Our Customers Are Saying

“A core conversion comes with a number of organizational and marketing challenges, so we collaborated with the image.works team to develop a communication plan that would ensure our members – over 100,000 at the time – were well informed. It was so helpful to work with the image.works team, and I highly recommend their messaging plans if you’re going through a core conversion.”

- Oregon State Credit Union