After polar vortexes, icy commutes to work, and recent swings from 70-degree days back to an April snowstorm, we are more than ready to put another Wisconsin winter behind us. On to another season – not just summer, but lending season!
Looking to target a creditworthy audience that meets your specific loan criteria? Maybe you have certain rates you want to promote to different tiers of pre-approved recipients, or perhaps you like the thought of reaching active loan seekers at the exact time they’re shopping.
There’s no “money to burn” category in a marketing budget. Making every dollar count is far more likely if you’re actually reaching the right person with your offer – and that’s exactly what a prescreen mailing can help you do.
The Problem: Did you know that, on average, 80% of your accountholders have loans at different banks or credit unions? That’s a lot of lost loan opportunities. If your bank or credit union has 15,000 accountholders, that means at least 12,000 lost loan opportunities!