THE CLIENT
GP Louisiana FCU (GPLAFCU) is a 3-branch credit union located in southwestern Louisiana.
THE CHALLENGE
GPLAFCU wanted to grow their following on social media but didn’t have the time and resources internally to do so.
THE SOLUTION
GPLAFCU partnered with image.works to get their Facebook page up and rolling, as they only had one follower, we suggested grill giveaway and employee spotlight to get members interested. To increase engagement, those wanting to enter the giveaway for the free gas grill had to like GPLAFCU’s Facebook page in order to be eligible, with extra chances to win if they shared the contest post and tagged friends. Along with an attention-getting video of the grill on Facebook, image.works promoted the giveaway with an email, statement inserts, lobby posters and a homepage banner that linked right to the Facebook page.
THE RESULTS
By promoting this campaign with a series of social posts, an attention-getting video of the grill on Facebook, an email, statement stuffers, lobby posters and a homepage banner that linked right to the Facebook page. This approach paved the way for a successful campaign. In just two months, GP Louisiana’s Facebook page jumped from one follower to 396, and the credit union’s Facebook community continues to grow.
The analysis, which highlights GPLAFCU’s social growth over a two-month time span is as follows:
Account Engagement
Initial Facebook followers: 1
Facebook followers by the end of the campaign: 396
Post Engagement
Grill Giveaway Shares: 29
Employee Spotlight Shares: 38
IN THEIR WORDS
“We had a Facebook page with one follower and wanted to connect more with out members and community over social media, but our time and resources are limited. We turned to image.works to coordinate the entire process – from concepting ideas to writing, designing, scheduling and posting on our behalf.
image.works has also helped make our page relatable and valuable to our followers by encouraging us to think beyond loan promos. We just got great engagement on our first employee spotlight (38 shares!). I’m excited about the progress we’re already seeing and how easy and affordable image.works makes it for us to have an engaging Facebook presence.”
– Kathy Smith, CEO, GP Louisiana Federal Credit Union