THE CLIENT
Transportation Federal Credit Union – located in Alexandria, Virginia – is a thriving financial institution with a growing membership of more than 19,000 and assets surpassing $221 million.
THE CHALLENGE
The credit union wanted to boost loan income by promoting special credit card and auto loan rates to creditworthy members who were already shopping for these products.
THE SOLUTION
By utilizing our SmartTrack program, we were able to help Transportation FCU achieve their goal. Not only do we monitor their members and provide lists of creditworthy, active shoppers – but we’ve also created eye-catching marketing pieces to capture their target market’s attention.
THE RESULTS
Since starting the program in June 2015, Transportation FCU has experienced incredible success with SmartTrack. In just one year alone (May 2017 through April 2018), results amounted to:
14,500 Members Monitored
3,541 Members Triggered
Auto Loan Balances: $3,323,321.30
Credit Card Balances: $750,700.00
Total Loan Balances: $4,074,021.30
Total Estimated Income: $350,780.28
Overall ROI: 10.5:1
IN THEIR WORDS
“SmartTrack is a wonderful loan generation program that makes marketing easier. The program helps Transportation FCU stay top-of-mind when a member is shopping for an auto loan or credit card. We’ve experienced a steady month-by-month increase in ROI with SmartTrack since beginning the program in June 2015.”
– Lenore Odom, Marketing Director