BANK AND CREDIT UNION MARKETING

Nymeo SmartTrack Case Study

THE CLIENT
Founded in 1933, Nymeo is a credit union located in Maryland that serves more than 23,000 members.

THE CHALLENGE
The credit union needed an efficient and affordable way to target creditworthy members who were in the market for new loans.

THE SOLUTION
We created a series of vibrant, dynamic postcards and emails. Then, with our SmartTrack platform, we helped Nymeo easily track creditworthy loan shoppers and successfully reach out in a timely manner using the promotional pieces we developed.

THE RESULTS
Over a three-month time frame, the credit union saw impressive outcomes – generating 43 loans as the result of almost 1,700 triggers:

  • Auto loan balances: $493,796.33
  • Credit card balances: $64,250.00
  • Home equity line of credit balances: $12,350.42
  • Total estimated income: $84,587.69
  • Overall ROI: 8.7:1

IN THEIR WORDS
“We’ve experienced great results with SmartTrack and can attribute a significant portion of new loan business to the program. In fact, in just three months, SmartTrack helped us generate $84,587.69 in anticipated loan income – resulting in an ROI of 8.7:1! We’ve been really impressed with these outcomes and also with how simple and stress-free the whole process has been. We look forward to continued success!”

– Kristina L. Morgan, CUCME, Chief Operations Officer

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