BANK AND CREDIT UNION MARKETING

Greater Alliance FCU SmartTrack Case Study

THE CLIENT
Greater Alliance Federal Credit Union – located in New Jersey – was founded in 1937 and today serves more than 19,000 members.

THE CHALLENGE
The client wanted to reach out to their creditworthy members who were shopping around for loans – without incurring unnecessary costs for the credit union.

THE SOLUTION
We created vibrant, on-brand postcards and emails, which were then delivered through our SmartTrack program to creditworthy shoppers. By using SmartTrack, Greater Alliance was able to efficiently contact their members and ensure the credit union stayed top of mind for loans.

THE RESULTS
After just two months of using SmartTrack, the credit union saw an impressive increase in loans:

  • Auto loan balances: $79,529.98
  • Fast Cash loan balances: $9,000.00
  • Unsecured personal loan balances: $118,701.50
  • Home equity line of credit balances: $100,000.00
  • Total loans generated by SmartTrack in two months: 24

ROI: 8.8:1

IN THEIR WORDS
“Thanks to SmartTrack, we are able to easily target our members who are in the market for loans and be at the forefront of their minds as they shop. Within the first two months alone, we generated a lot of loans and saw an impressive increase in ROI. It was much easier than doing our in-house pre-approval campaign and more cost-effective in the long run. image.works has been an invaluable partner, and we are so thankful for their help.”

– Sheryline Ingersoll, Director of Marketing

 

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