BANK AND CREDIT UNION MARKETING

Reliant FCU Skip-A-Pay Case Study

THE CLIENT
Reliant Federal Credit Union in Wyoming has five branch locations and serves more than 10,000 members.

THE CHALLENGE
The credit union wished to reach out to their members with loans about the benefits of skip-a-pay.

THE SOLUTION
We crafted eye-catching statement inserts featuring bright colors, stunning designs and convenient skip-a-pay coupons. Not only did members notice the statement inserts, but they found it incredibly easy to send in their skip-a-pay requests.

THE RESULTS
Reliant’s holiday and summer skip-a-pay campaigns were mailed to a total of 6,745 members. Both were successful in attracting member interest and creating income for the credit union, generating over $43,000.

Holiday skip-a-pay loans: 1,216 (29% response)
Income generated: $30,400+
ROI: 34:1

Summer skip-a-pay loans: 556 (22% response)
Income generated: $13,000+
ROI: 16:1

IN THEIR WORDS
“We really enjoy working with image.works. It’s so easy to get designs that we know our members will love as much as we do. It’s an added bonus that image.works is so inexpensive – we can stay within our budget and still get stunning, high-quality marketing. Working with image.works has proven to be invaluable.”

– Brandis Sunday, Director of Marketing

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