Aspire Federal Credit Union in Clark, New Jersey, is a not-for-profit financial cooperative that serves approximately 22,000 members.
The credit union wanted to expand the potential of their skip-a-pay promotion and streamline the sign-up process.
Instead of creating just one piece, we developed an effective and results-driven campaign featuring coordinated messaging through multiple channels. We kept the tone fresh and fun, with custom content, dynamic QR codes, a landing page and corresponding follow-up emails that made it easy to learn more and apply.
Out of the 3,210 members who received the offer, 578 visited the landing page, and 429 of those members completed the online application.
- Applicants who were approved: 289
- Income generated: $40,575
- ROI: 6.3:1
IN THEIR WORDS
“Using image.works’ programs made it incredibly easy for recipients to take advantage of our skip-a-pay offer – leading to more responses than ever before. We’re thrilled to report that this was our best skip-a-pay promotion yet!”
– Laura-Ilene Harding, Chief Marketing Officer