THE CLIENT
As a not-for-profit financial cooperative, Kohler Credit Union has proudly served its Wisconsin members for more than 80 years.
THE CHALLENGE
Having previously worked with a different vendor on Google Ad campaigns that received suboptimal results while incurring high costs, Kohler Credit Union was looking to revamp their digital marketing campaigns and improve metrics.
THE SOLUTION
Kohler Credit Union partnered with image.works to help! Through a multi-step approach, which involved introducing new campaigns and optimizing pre-existing ones with advanced tools and assets, we were able to significantly enhance engagement, reduce costs and substantially grow conversions, maximizing Kohler’s advertising potential as a result.
THE RESULTS
Since partnering with image.works, Kohler has seen remarkable improvements in key metrics.
The results from April 1 – July 14, 2024, in comparison to April 1 – July 14, 2023, are as follows:
- Spend: Down 18.17%
- Clicks: Up 59.18%
- Impressions: Up 384.52%
- Phone Calls: Up 500.00%
- Average CPM (Cost Per 1,000 Impressions): Down 83.11%
IN THEIR WORDS
“It has been such a relief partnering with image.works for our digital marketing needs. After experiencing unsatisfactory results at a high price point elsewhere, we have been thoroughly impressed with image.works’ results and expertise. Not only are they saving us money and getting us better results, they’re also strategic and knowledgeable. They are constantly adjusting our campaigns and strategies to get us the best results possible. With image.works’ help, we’re reaching more people and receiving more inquiries than ever!”
– Katie Rammer, Marketing Coordinator