BANK AND CREDIT UNION MARKETING

Transportation FCU Loan Generation Case Study

THE CLIENT
Transportation Federal Credit Union in Alexandria, Virginia, has a healthy and growing membership of more than 19,000, with assets topping $221 million.

THE CHALLENGE
The credit union wished to boost their Visa® credit card accounts and activity.

THE SOLUTION
image.works crafted a holiday shopping campaign (consisting of direct mail pieces and branch and website collateral) that promoted a limited-time seasonal rate and easy application process.

THE RESULTS
The three-month campaign increased credit card enrollment and spending – resulting in:

$4,645,317.48 in Visa Purchases

In October alone, new cardholder numbers more than tripled in comparison to the previous year:

Year Number of New Visa Credit Cards  Total Credit Card Balances
2015 7 $55,000
2016 23 $113,900

 

IN THEIR WORDS
“We chose to work with image.works because of the ability to make changes without the high cost. Plus, the great team and great design work – the designer was able to take our concept and create a die-cut mailer to emphasize the rate. We surpassed our original goal of $2 million. The final numbers were $4,645,317.48, with an average of $71.32 per transaction!”

– Lenore Odom, Marketing Director

RealResult - Choose one if it is: