THE CLIENT
As a trusted financial institution for more than 60 years, Partners Financial Federal Credit Union proudly serves the financial needs of the Richmond, VA, area.
THE CHALLENGE
As part of the credit union’s series of yearly personal loan campaigns, Partners Financia FCU once again wanted to increase their personal loan balances by refreshing their previous year’s campaign with a new look and feel.
THE SOLUTION
We created a handful of visually stunning materials, including a statement stuffer, poster, email, direct mail letter and a series of web graphics and newspaper ads, to garner member interest in opening a personal loan.
THE RESULTS
The analysis, which highlights new personal loans opened over the two-month campaign, showed that 45 new personal loans were opened!
Number of Personal Loans Opened: 45
Total New Balances: $111,509.35
Campaign Expenses: $11,244.33
Total Revenue Generated: $100,265.02
ROI: 891.96%
IN THEIR WORDS
“It was such a pleasure working with the image.works team. As always, they were fast, friendly and knowledgeable in all they did. Having previously done personal loan campaigns with image.works, we knew the campaign could be greatly successful. Having a vision in mind for the project, their convenient collection of ready-to-use designs allowed us to pick exactly the look and feel we were envisioning for the campaign. image.works was then able to adapt the design we chose to our brand and message. The numbers speak for themselves – if you’re looking for great results at a great value, image.works delivers every time.”
– Tina Endicott, VP of Marketing