Partners Financial Federal Credit Union is a thriving financial institution with branches in Glen Allen, Richmond and Chesterfield, Virginia.
The credit union wished to revive a prior personal loan promotion (created by image.works) that had garnered success the previous year.
Our team once again created a striking direct mail letter with all the elements for success. The piece not only included an eye-catching game board design, “make your move” call to action and personalized greeting, but also featured a $25,000 loan voucher.
We sent the mailer to 6,848 members, resulting in:
New loans: 25
New loan balances: $269,588
IN THEIR WORDS
“It’s easy working with image.works on all of my campaigns. I am always very satisfied with the fast turnaround, quality of work, customer service and results. This campaign was particularly easy because we were reviving creative we did last year with image.works that had performed well. Month over month, we increased balances by 53% with this latest mailer and witnessed our highest personal loan month this year.”
– Tina Endicott, Vice President of Marketing & Business Development