THE CLIENT
Founded more than 50 years ago, Members Exchange Credit Union is a not-for-profit financial cooperative that serves members in central and northern Mississippi.
THE CHALLENGE
The credit union wanted to expand their loan portfolio through a multi-offer invitation-to-apply campaign. A long-time client, they relied on us to come up with fun, engaging pieces that would catch eyes and educate their audience on the wide variety of loan options available at MECU.
THE SOLUTION
MECU’s image.works team had the answer with a unique, 4-in-1 “iron cross” direct mailer that captured the different loan options available at the credit union. The team also created a corresponding invitation-to-apply email to expand the credit union’s reach even further.
THE RESULTS
MECU experienced measurable growth as a result of the campaign:
- Total loans: 319
- Total loan balance: $563,005.23
- ROI: 36.4:1
IN THEIR WORDS
“We were blown away by the results of our invitation-to-apply campaign, which had a 36.4:1 return on investment – not to mention the stunning, fun iron cross design that stands out from standard mailers. The image.works team is always right there when we need them and so fast to respond. It feels like they are part of our team here at MECU … well, they are!”
– Misty Munn, Vice President of Marketing