BANK AND CREDIT UNION MARKETING

Heritage CU Loan Generation Case Study

THE CLIENT
Heritage Credit Union was incorporated in 1934 and currently serves more than 28,000 members from branches located in Wisconsin and Illinois.

THE CHALLENGE
The credit union sought to give their members with loans from other lenders an opportunity to refinance with Heritage.

THE SOLUTION
We crafted bright, on-brand mailers and emails that were sent to prescreened individuals with existing loans and good credit scores. The mailers’ “loan vouchers” and the emails’ “Apply Now” buttons provided an enticing way to encourage responses.

THE RESULTS
Heritage Credit Union experienced impressive outcomes as a result of the campaign:

Direct
Auto loans refinanced: 31
Personal loans refinanced: 19
Mortgages refinanced: 2
HELOCs refinanced: 7
Total loans refinanced: 59
Total loan amount: $1,216,125.15

Indirect
Auto loans refinanced: 61
Personal loans refinanced: 20
Mortgages refinanced: 15
HELOCs refinanced: 17
RV loans refinanced: 23
Total loans refinanced: 136
Total loan amount: $3,961,813.91

IN THEIR WORDS
“Partnering with image.works has been beneficial in helping us work towards our loan goals. From the design of the marketing materials to data strategy, they’ve been great to work with no matter how many changes we’ve needed to make. Our campaign resulted in $1.2 million in refinanced loans, and we thank image.works for their help in making it a success.”

– Karina Jacobs, Marketing Director

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