THE CLIENT
SeaComm Federal Credit Union in Massena, New York, is a thriving financial institution that serves more than 43,000 members and holds assets topping $519 million.
THE CHALLENGE
The credit union wanted to boost loan income among existing members with a live letter check campaign.
THE SOLUTION
We helped SeaComm reach its goal by sending direct mail letters (containing live checks) to members who were prescreened for personal loans – enabling recipients to accept the offer simply by cashing their check.
THE RESULTS
The campaign ran in the spring and fall, reaching more than 15,000 members and resulting in:
Checks Cashed: 612
New Loan Balances Generated: $1,836,000
Estimated Income: $209,079
Total Expenses (Not Including Postage): $19,230
ROI: 7.3:1
IN THEIR WORDS
“We have been conducting the live letter check campaign now for eight years and have had great results with the program each year. We simply love the program, and so do our members, who now inquire each year about it. The easiest part about working with image.works is that they never let you see them sweat! They make it seamless, fun and a priority – and that is much appreciated.”
– Tammy Harrigan, Vice President of Marketing & Communications