Nymeo, a federal credit union serving the people of Frederick and Montgomery County, Maryland, was founded in 1933 and has more than 23,000 members.
The credit union wanted to develop a campaign that would encourage existing members to take advantage of their readily available funds through a home equity line of credit.
We created an attention-grabbing live letter check with personalized information throughout. Most notably, the letter featured two ready-to-cash checks for a preapproved amount.
Two months into the campaign, the numbers proved the promotion was on a path to success:
Credit line advances made by members: 105
Response rate: 23.7%
Income generated: $263,440
IN THEIR WORDS
“We chose image.works for this campaign because of their marketing expertise, quick turnaround, and ability to produce checks as part of the campaign. image.works is always professional and flexible, and understands the complexity of financial institution marketing.”
- Kristina L. Morgan, CUCME, Chief Operations Officer