BANK AND CREDIT UNION MARKETING

Bridgeview Bank Group Refer-A-Friend Case Study

THE CLIENT
Bridgeview Bank Group in Chicago is a thriving financial institution with a loyal customer base.

THE CHALLENGE
With 86% of their customers having been with the bank for more than five years, Bridgeview wished to gain new accountholders through the implementation of an effective referral program.

THE SOLUTION
image.works provided the experience, creativity and best-practice solutions to help Bridgeview develop a refer-a-friend program that was easy to implement and deploy bank-wide, with both printed and digital collateral that was on point and on brand.

THE RESULTS 
The low-maintenance campaign ran all year behind the scenes and resulted in:

New Customers: 38 (all checking account clients with direct deposit established) 
New Account Balances: $386,000
Estimated Net Income: $62,700
Total Costs: $4,282 (includes web graphics, posters, statement inserts, postcards and flyers)
ROI: 13.6:1

IN THEIR WORDS
“image.works had experience developing similar refer-a-friend programs, so we had an excellent starting point. We needed help with creating the parameters of the program, developing the messaging and designing all of the collateral. image.works offered all of these services at a very fair price and with quick turnaround. We see fulfillments every week and look forward to continued success moving forward.”

– Jake Sanderson, Associate Vice President, Marketing

 

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