When DVA Federal Credit Union, based in Washington, D.C., changed their name to Advantage Financial Federal Credit Union, they needed a new look to go with their new name. They wanted to better differentiate themselves from the DVA (Department of Veterans Affairs) and present a more inclusive identity to all their fields of membership, including non-DVA-affiliated members.
At the core of the branding update was the need to respect the credit union’s roots and avoid alienating loyal, long-term members while presenting a modern and fresh look to attract new accountholders.
image.works developed a logo that incorporated original graphic elements in a new way and emphasized the “dva” in “Advantage” to subtly honor the credit union’s origins. A corresponding brand guide introduced new fonts and colors to complement the updated logo.
Our work for Advantage Financial Federal Credit Union won a Diamond Award for Logos during the annual industry competition that rewards creative excellence and outstanding results in credit union marketing.
IN THEIR WORDS
“Our timeline for creation was minimal, and the pressure was on to produce a beautiful new logo that captured our past, present and future. I’ve worked with image.works in the past; they offer a high quality product with little turnaround time, at an affordable price.
The best part about working with image.works is the team vibe. Suddenly you’re not a department of one; you have a team of creative individuals dedicated to bringing your vision to life.”
-Chelsea Reid, Marketing Manager