BANK AND CREDIT UNION MARKETING

Merck Sharp & Dohme FCU’s Annual Report Case Study

THE CLIENT
Merck Sharp & Dohme Federal Credit Union has been serving members since 1950 and is currently one of the largest credit unions in Pennsylvania.

THE CHALLENGE
Instead of a stuffy, by-the-numbers annual report, Merck Sharp & Dohme wanted a piece that would wow members and showcase their meaningful impacts. Although their financials were still important to note, the primary focus was to highlight the credit union’s community presence, the people they serve and the ones working hard to make it all happen.

THE SOLUTION
We brought our client’s vision to life with a captivating annual report that included:

  • A full-page spread of community events
  • Active lifestyle imagery
  • Headshots of credit union staff, members and the board of directors to highlight the faces of the credit union
  • A splash of color to help the financials stand out without being overbearing

THE RESULTS
Merck Sharp & Dohme’s annual report saw so much success that it went on to win the CUNA 2020 Diamond Award!

IN THEIR WORDS
“We have often chosen to work with image.works because of the quality of the work, pricing and value. I have developed a good rapport with image.works’ creative team, and that is why we keep bringing more projects to the table. I love the peace of mind I get from knowing each piece will be promptly completed, accurate and eye-catching.”

– Lori J. Hays, Marketing Manager

RealResult - Choose one if it is: