Variable-data printing can be a powerful marketing tool – and it’s one we put to good use for Argent Credit Union’s auto loan promotion. Direct mail letters sent to a prescreened audience featured recipient names, and additional variable-data fields allowed the credit union to promote rates and loan amounts specific to each individual.
direct mail letters
The live letter checks we created for Sidney Federal Credit Union truly have it all: an eye-catching design, variable-data information and compelling copy. Most importantly, these letters (which were sent to prequalified recipients) feature live checks that audience members can simply cash to take advantage of the offer. It’s incredibly easy – and yields incredible results.
The letter we created for MembersFirst Credit Union’s summer skip-a-pay offer is as sunny as summer itself. Bold colors capture the audience’s attention, while the copy and layout clearly explain the specifics of the offer. A request form on the back makes it easy for recipients to sign up for the skip-a-pay program.