BANK AND CREDIT UNION MARKETING
People are naturally curious creatures, so showing them something they haven’t seen before goes a long way in delivering effective marketing. Allegan Credit Union used a special die-cut mailer to promote a 2% rate drop for auto and recreational vehicle refinancing. “Popping” the truck reveals the rate discount, and the rest of the mailer opens to showcase Allegan’s uniqueness, as well as advertise the ease of applying for a loan refinance.
With on-brand, golden sunset colors in the images and headings, this attractive postcard folds to 5” x 7” and invites accountholders to expand their relationship with Great Southern Bank. Featuring a $200 incentive for opening a checking account, the inside reveals a design focused on people, reinforcing the theme of “banking with you in mind.”
From delicious design to compelling copy, this promotion has panache. MembersFirst Credit Union’s appealing Skip-A-Pay direct mail letter showcases bright ice cream images to reflect the idea of adding “flavor” to a summer budget. The personalized salutation entices recipients to read the offer, and responding is easy with the convenient request form on the back.
Excitement radiates from this bold postcard. When Pathways Financial Credit Union wanted to create a branch blitz campaign for nonmembers that would encourage them to consolidate debt from other lenders, we designed a striking postcard with creative copy about the benefits of transferring balances – the effect inspires action.
The innovative shape of this piece draws interest and stands out from other mail. Folding to a 4” x 6” postcard size, Tri County Area Federal Credit Union’s new-member promotion has it all: It’s fun, informative and effective with a $10 incentive. The design incorporates colors reflecting the credit union’s brand, and the images appeal to a wide range of audiences.
When UNCLE Credit Union wanted to promote their home equity line of credit, they turned to us for a targeted list of homeowners in certain counties, as well as a direct mail piece that would attract attention. We knew what to do! This unique, specialty mailer features tabs that recipients pull to reveal creative copy about imagining the possibilities. It’s a design that is sure to stand out in the mailbox and excite interest.
We believe grand openings call for grand promotions. That’s why we designed this two-panel postcard with loads of special extras, including a QR code, a perforated contact card and a magnet to make the information stick. It’s fun, informative and totally fridgefriendly!
Heartland Credit Union wanted to make their postcards pop with personalized prestige. With a tailored message to the recipients including their name, personal URLs (PURLs) with their own landing page, QR codes and neighborhood maps, image.works helped the credit union grab their audience’s attention and make it count.