BANK AND CREDIT UNION MARKETING
Effective targeted marketing was the goal of Mutual Credit Union’s consumer loan products campaign. Mission accomplished! With four lighthearted, attention-grabbing postcards that hint of the holidays, we tailored images and content for various age ranges and focused on the products’ convenience and wide range of uses. Complementing emails added to the success of this alluring campaign.
Achieving maximum loan income is easily attainable for Pathways Financial Credit Union with our SmartTrack program. We help them promote auto loans, home loans and credit cards by continuously monitoring and identifying creditworthy loan shoppers – and targeting them with an appealing 11” x 6” postcard that reflects the credit union’s branding. This is the way to reach the right person at the right time with the right message.
Effective and efficient – by pairing our onboarding program with Marketing Automation, we make it easy for Superior Choice Credit Union to turn new accountholders into trackable leads. New members receive an attractive welcome letter and email that offer a $5 gift card incentive and provide a general URL, which leads to an online landing page. When members click the email link or complete the landing page form, they become trackable.