Allegan Credit Union Die Cut Mailer

People are naturally curious creatures, so showing them something they haven’t seen before goes a long way in delivering effective marketing. Allegan Credit Union used a special die-cut mailer to promote a 2% rate drop for auto and recreational vehicle refinancing. “Popping” the truck reveals the rate discount, and the rest of the mailer opens to showcase Allegan’s uniqueness, as well as advertise the ease of applying for a loan refinance.

Direct mail remains a pillar for best-practice marketing – the key to success is standing out. A specialty direct mailer is one of the best ways to achieve that.