BANK AND CREDIT UNION MARKETING

Argent CU Direct Mail Letter

  • Argent CU Direct Mail Letter
  • Argent CU Direct Mail Letter

Variable-data printing can be a powerful marketing tool – and it’s one we put to good use for Argent Credit Union’s auto loan promotion. Direct mail letters sent to a prescreened audience featured recipient names, and additional variable-data fields allowed the credit union to promote rates and loan amounts specific to each individual.

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