BANK AND CREDIT UNION MARKETING
Onboarding is one of our most popular marketing programs here at image.works. And it’s no wonder why.
Consider the fact that 73 percent of cross sales occur during the first 90 days of a new accountholder relationship. In addition, an effective onboarding program can reduce attrition by 50 percent.
Landing pages are a versatile marketing tool to promote campaigns, but are you utilizing them to their full potential? When it comes to getting the most out of your marketing promotions, a landing page can help you optimize campaign success and drive consumer interaction with your brand.
There’s a new family in town – and you want them to visit your financial institution! Getting a new mover’s attention over a competitor can be tricky, and doing nothing is not an option – so what do you do?
Before COVID-19 burst onto the scene and changed our world in irreparable ways, onboarding, reboarding and Marketing Automation may have been viewed more as niceties than necessities. But that’s no longer the case. Here’s why:
For the seventh consecutive year, image.works was a sponsor of and participated in the CUNA Marketing & Business Development Council Conference, this year held in San Francisco from March 11-14.
For the sixth consecutive year, image.works was a sponsor of and participated in the CUNA Marketing & Business Development Council Conference in San Antonio from March 29 – April 1.
One of my favorite parts about going to conferences is getting the chance to see new and familiar faces and to talk in person about how we can help with their marketing goals. Those particular goals obviously vary with each client, but typically there’s a hot topic on all of their minds.
The beginning of the year is always full of energy here at image.works. We’re busy helping our clients develop their marketing plans for the year, annual report season is in full swing, and we’re looking ahead to what new opportunities the year might have in store for us. It’s always an exciting time!
Most banks and credit unions think attracting new accountholders is the hardest part of maintaining successful growth. The reality? It’s not – getting new accountholders to remain with them is where institutions lose growth.