BANK AND CREDIT UNION MARKETING
Customers who are new to your bank or credit union likely don’t know everything you offer or the perks of using your services for all their financial needs.
To close that gap, we recommend being proactive and consistent with your marketing to strengthen the relationships you have with accountholders – and that’s what we talked about in our most recent webinar!
When it comes to picking a bank or credit union, local financial institutions undoubtedly have an edge over big banks.
According to a study from The Harris Poll, 58% of consumers prefer holding an account with a local or regional financial institution, which may be good news if one of your competitors is acquired by a bigger bank with weaker community ties.
Annual planning is exciting and daunting. Our team aimed to fuel the excitement with our October 12 webinar, where we shared strategic and creative insights for 2024 financial marketing.
As social media continues to become more impactful in marketing, the strategy for it continues to change. Because of that, we’re making a massive enhancement to our social media accounts!
Location-based targeting has become increasingly popular with marketers in the last few years. Whether you’re finding people while they’re online or sending them information offline, services like GeoFraming™ let you completely rethink your marketing strategy. With Venue Replay, you can go a step further, finding regular visitors to locations and connecting them with your brand.
Whether we are working or playing, at home or on the go, one thing is certain: We’ll be checking our email. At least 91% of users check email daily, according to one study, and we average six hours per day. So how can you best reach and educate your customers or members? By getting in their inbox.
Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy.
It has never been more important for banks and credit unions, which are often seen as pillars of community, to be responsive to what their customers and members need.
When choosing marketing tactics for your financial institution, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to our phones than ever, right?
Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition.
Think attracting Millennials is the only way to grow your financial organization’s customer base? Think again.
While there’s no question that younger generations are important, Baby Boomers represent 35% of the population (111 million people) and roughly 42% of economic activity ($7.6 trillion) in the U.S.