BANK AND CREDIT UNION MARKETING
If you take a moment to think back to January, it’s hard to fathom how much our world has changed. As a financial institution, the COVID-19 pandemic has put immense pressure on your staff, your patrons, your budget…just about everything. The marketing plan you entered 2020 with probably looks slightly – or majorly – different now too.
Just like that, the holidays are nearing, Q4 is in full swing, and soon you’ll be tasked with answering some big questions about the year ahead. Undoubtedly, you’ll be faced with some questions about future marketing goals and plans. Before the panic sets in and objectives, strategies and tactics haunt you at night, take a step back. Ask yourself some questions and reflect on 2019.
A dramatic change in priorities for financial institutions this year is causing readers of the Guide to Financial Marketing to take notice. The report, which is sponsored by Duluxe and has been produced every year for the last five, provides a helpful survey about topics of interest to financial marketers.