As we celebrate Thanksgiving, your image.works team is reflecting on what matters most: For us, it’s you! Thanks for doing marketing differently with us this year – and for the compliments you send about the creative campaigns that knock your socks off. That’s a lot of fun for us!
We know many of you want to keep your materials very personal and include your own images, but questions often arise about whether the images will work and be high enough resolution (high-res). With so many images being taken with cell phones these days, many are not the greatest when working in printed mediums, but generally are fine if being produced for the web.
It’s ready and waiting for you!
We recently released our fresh new healthcare marketing catalog, filled with all the vital insights, products and services you need to reach -- and exceed -- your goals. Think of us as your organization’s marketing lifeline that will help you breathe a lot easier, re-energize your projects and get results you’ll feel good about.
Does your financial institution have a certain style that permeates your marketing materials? Maybe it’s the way they’re written – very formal or more conversational. Maybe it’s reflected in the colors you use to tie everything together.
While Millennials remain an important audience – especially as they move further in their careers and their incomes and needs change – it’s never too early to start thinking about the future. The next generation, Generation Z, are teenagers now, with their own set of needs and expectations when it comes to consumer habits.
For the fifth consecutive year, image.works was a sponsor of the CUNA Marketing & Business Development Council Conference in Anaheim, CA, from March 20-23, which offers credit unions and marketing professionals the chance to network, attend sessions and participate in discussions regarding credit union marketing and business development.
Every year, designers wait with anticipation to hear which color Pantone (known for its color matching system) has chosen as the color of the year.
You have every reason to be proud of your financial institution’s accomplishments and technology upgrades, but when it comes to marketing content, these accolades may not be as alluring to potential customers and members as personal stories and referrals. “The best source of new business is a referral from a satisfied customer. Customers...
Home values are going up…and that means more people are going to be eligible for home equity loans and lines of credit from your bank or credit union. It’s important to tap into your home equity market when the time is right – and that’s right now!