BANK AND CREDIT UNION MARKETING
THE CLIENT
Abound Credit Union has been serving members for 70 years. As Kentucky’s largest credit union, they strive to help hardworking Kentucky families thrive.
THE CHALLENGE
Encourage members to utilize their available credit on their Home Equity Lines of Credit, thus increasing the credit union’s overall HELOC balances.
THE CLIENT
As a trusted financial institution for more than 60 years, Partners Financial Federal Credit Union proudly serves the financial needs of the Richmond, VA, area.
THE CHALLENGE
As part of the credit union’s series of yearly personal loan campaigns, Partners Financia FCU once again wanted to increase their personal loan balances by refreshing their previous year’s campaign with a new look and feel.
THE CLIENT
Founded more than 50 years ago, Members Exchange Credit Union is a not-for-profit financial cooperative that serves members in central and northern Mississippi.
THE CHALLENGE
The credit union wanted to expand their loan portfolio through a multi-offer invitation-to-apply campaign. A long-time client, they relied on us to come up with fun, engaging pieces that would catch eyes and educate their audience on the wide variety of loan options available at MECU.
THE CLIENT
Founded in 1953, MembersFirst Credit Union is a not-for-profit financial cooperative in Georgia that serves more than 35,000 members.
THE CHALLENGE
The credit union had a well-planned marketing strategy for a prescreen auto loan campaign – until the coronavirus pandemic upended the country’s economic situation. Still wanting to offer their members low rates and potentially help them save money during a difficult time, MembersFirst made a last-minute decision to change the scope of their campaign.
THE CLIENT
Heritage Credit Union was incorporated in 1934 and currently serves more than 28,000 members from branches located in Wisconsin and Illinois.
THE CHALLENGE
The credit union sought to give their members with loans from other lenders an opportunity to refinance with Heritage.
THE CLIENT
Partners Financial Federal Credit Union is a thriving financial institution with branches in Glen Allen, Richmond and Chesterfield, Virginia.
THE CHALLENGE
The credit union wished to revive a prior personal loan promotion (created by image.works) that had garnered success the previous year.
THE CLIENT
Kalsee Credit Union in Kalamazoo, Michigan, is a mid-sized credit union serving 23,000 members with $173 million in assets.
THE CHALLENGE
The credit union wanted to capitalize on the holiday shopping season, and they also wanted to improve upon their previous campaign by at least 40%. (The previous campaign, developed by Kalsee’s credit card provider, garnered 25 new cards for the credit union.)
THE CLIENT
Transportation Federal Credit Union in Alexandria, Virginia, has a healthy and growing membership of more than 19,000, with assets topping $221 million.
THE CHALLENGE
The credit union wished to boost their Visa® credit card accounts and activity.
THE CLIENT
Clark County Credit Union in Las Vegas, Nevada, is a growing financial institution with more than $650 million in assets and 40,000 members.
THE CHALLENGE
The credit union was looking for new ways to expand their membership and loan portfolio, so they turned to image.works for complete design, development and delivery of a new direct mail campaign.
THE CLIENT
Santa Clara County Federal Credit Union in San Jose, California, serves more than 47,000 members and has assets topping $655 million.
THE CHALLENGE
The credit union needed to boost its loan generation program and was looking for a new way to reach members with personalized loan offers.