BANK AND CREDIT UNION MARKETING
For many financial institutions, the high-rate environment put promoting loans on the back burner. Because we’re now beginning to see loan rates improve and financial institutions return to marketing loans, I asked Senior National Account Manager Colin Walsh for his perspective on all things loan generation.
Our goal at image.works is not only to provide superior marketing products, but also to deliver top-notch guidance and education. That’s why we’re thrilled to introduce our webinar series! Specifically designed with financial marketers in mind, our webinar series aims to provide useful information on a variety of relevant topics.
The world is more connected than ever, yet more people report feeling disconnected and lonely. We may have thousands of friends on social media and can send and receive messages instantly to anyone and everyone – but somewhere we are losing the sense of true connectedness.
After polar vortexes, icy commutes to work, and recent swings from 70-degree days back to an April snowstorm, we are more than ready to put another Wisconsin winter behind us. On to another season – not just summer, but lending season!
Make this a standout year with the innovative strategies found in image.works’ 2019 Idea Book. It’s an eye-catching catalog designed to help your financial institution achieve your marketing goals.
The Wall Street Journal reported in January that U.S. consumer borrowing saw the largest monthly gain in 16 years, “buoyed by increased consumer confidence in the economy.” Total household debt rose to $13.21 trillion in the first quarter, according to the Center for Microeconomic Data. Credit card debt increased last year by 7 percent from the previous year (NerdWallet).
For the seventh consecutive year, image.works was a sponsor of and participated in the CUNA Marketing & Business Development Council Conference, this year held in San Francisco from March 11-14.
For the sixth consecutive year, image.works was a sponsor of and participated in the CUNA Marketing & Business Development Council Conference in San Antonio from March 29 – April 1.
Loan generation is what we at image.works refer to as the process of increasing your bank or credit union’s loan assets. If you’re part of a financial institution, you already know how vital loan generation is to the health and growth of your business.