BANK AND CREDIT UNION MARKETING
THE CLIENT
Nymeo, a federal credit union serving the people of Frederick and Montgomery County, Maryland, was founded in 1933 and has more than 23,000 members.
THE CHALLENGE
The credit union wanted to develop a campaign that would encourage existing members to take advantage of their readily available funds through a home equity line of credit.
THE CLIENT
SeaComm Federal Credit Union in Massena, New York, is a thriving financial institution that serves more than 43,000 members and holds assets topping $519 million.
THE CHALLENGE
The credit union wanted to boost loan income among existing members with a live letter check campaign.
THE CLIENT
Sidney Federal Credit Union is a thriving financial institution with nine branches – serving members in Sidney, New York, and the surrounding communities.
THE CHALLENGE
Knowing that many people are strapped for cash during the holidays, the credit union wished to promote personal loans – in a new and innovative way – leading up to the winter season.