IP Targeting

Hanscom Federal Credit Union IP Targeting Case Study

THE CLIENT
Hanscom Federal Credit Union has been serving members since 1953 and is the fifth-largest credit union headquartered in Massachusetts.

THE CHALLENGE
With a Share Certificate special underway, Hanscom Federal Credit Union created a set of digital ads to highlight the promotion. Their goal was to increase engagement by directing the ads to specific household devices based on their IP address, but they needed help identifying the demographics that would yield the best results.

Carolina Federal Credit Union IP Targeting Case Study

THE CLIENT
Carolina Federal Credit Union is located near the southern border of North Carolina, on the foothills of the Blue Ridge Mountains, and has been a trusted financial institution for over 50 years.
 
THE CHALLENGE
With a competitive auto market and a supply chain shortage resulting in a limited supply of vehicles, Carolina FCU knew they had to be strategic when it came to marketing their auto loans.
 
THE SOLUTION

Citizens National Bank IP Targeting Case Study

THE CLIENT
Citizens National Bank is located in Tennessee and has been serving customers since 1973.

THE CHALLENGE
When the bank discovered that a competitor with two locations was closing, the bank knew their door had opened to a potential new customer base. With these displaced accountholders on the hunt for a new financial institution, Citizens National Bank enlisted the help of image.works.