BANK AND CREDIT UNION MARKETING
You could spend an eternity learning everything you need to know about digital marketing. But no one has time for that.
For many financial institutions, the high-rate environment put promoting loans on the back burner. Because we’re now beginning to see loan rates improve and financial institutions return to marketing loans, I asked Senior National Account Manager Colin Walsh for his perspective on all things loan generation.
If you missed our most recent webinar – IP Targeting: The Swiss Army Knife of Marketing – don’t fret. Not only did we post it to our Vimeo page, we also broke down the key highlights below.
IP targeting uses the IP addresses of homes to send digital ads to your audience.
image.works is pleased to announce that The Financial Brand, a well-known digital publication and source for financial marketing news, has published an article created by our copy team on the topic of IP targeting and its strength as a strategy for promoting deposit accounts.
We could come up with a dozen analogies for using both IP targeting and direct mail as a campaign strategy. It’s a power couple, a dynamic duo, the Swiss Army knife of multi-channel marketing.
Location-based targeting has become increasingly popular with marketers in the last few years. Whether you’re finding people while they’re online or sending them information offline, services like GeoFraming™ let you completely rethink your marketing strategy. With Venue Replay, you can go a step further, finding regular visitors to locations and connecting them with your brand.
If you’re looking for a way to elevate your marketing efforts, look no further than IP targeting! image.works provides this digital option so you have a more targeted approach to your online ads. It’s also a perfect pairing with any type of campaign, as it can be used to complement direct mail.
Digital marketing might sometimes feel like one more thing you need to be on top of as a marketer. But there are some major advantages to digital marketing.