BANK AND CREDIT UNION MARKETING

hierarchy

Hierarchy in Design – How to Make Your Message Clear

Hierarchy in Design

We graphic designers use hierarchy in our work to direct a reader’s eyes. Marketing collateral should not be like a maze, where readers are on a journey to figure out what to read next. Recipients may trash a piece rather than devote time to deciphering it. So, designers use the rules of hierarchy to make the text into a simple map that easily guides readers through the piece.