Trust is the foundation of every strong relationship, whether it’s personal or business. People aren’t just looking for products and services – they’re looking for reassurance, reliability and a sense of connection.
Patient education is important, but are you continuing it outside of the exam room? Create a trusting relationship between your organization and patients by marketing throughout the year with timely educational materials. Maintaining regular communication is a key component to establishing trust with your community.
Kirby Medical Center’s (KMC) Director of Marketing & Community Relations, Heidi Apperson, has a tenure that’s rare these days. She’s been with the rural healthcare group for 20 years, having started when she was just a high school student, and her role has evolved from receptionist to head of marketing.
In 2011, the National Organization of State Offices of Rural Health (NOSORH) founded National Rural Health Day (NRHD). Held on the third Thursday every November, NRHD is November 16 this year. This special day recognizes the work of rural healthcare providers, the State Offices of Rural Health and all other rural stakeholders.
Daisy Gutierrez, the marketing manager for Ridgecrest Regional Hospital, originally joined the hospital as a patient advocate. And while she loved helping people one-on-one, Daisy decided to pivot and join the marketing team. Today, she helps spread the word about all the amazing work at Ridgecrest.
Healthcare marketing is an interesting beast to tackle, because of its complexity and because of the differences in your demographics. Everyone needs a healthcare provider, so it’s important you stand out to your target audience.
Your strength is compassionate care for the health needs of your community. Our strength is wowing audiences with creative copy and dazzling design. So, if you’ve got a Community Benefit Report on your plate, we should get together!
When you partner with image.works, you can…
For healthcare marketing success, you must strategically target the patients and prospects who most need your specific services – a goal that’s easily achievable with PatientConnect from image.works.
Your patients have a choice when it comes to healthcare, and what differentiates that choice is not the savvy technology nor cool new equipment your company has, but the trust and confidence they have in your organization.
What’s the best way to gain that trust? Your expertise: The education, advice and solutions only you can provide.
