Client Spotlight: Natalia Custodio Envisions Small CU, Big Marketing
When Natalia Custodio went into marketing and graphic design at University of California, Davis, in 2013, she hadn’t given any thought to working for a credit union.
Financial Marketing
Employee Spotlight: Rebekah Spaulding
As a naturally design-driven individual, Rebekah enjoys creating things. Her free time is filled with pottery, plant and garden care and collecting and refinishing mid-century furniture. Whether it’s a kiln, garden or computer, she creates art wherever she goes!
How to Have an Amazing E-Newsletter
If you’ve been working in the financial marketing field for long, you probably already know some of the tips and tricks for creating an amazing newsletter. But what about the newsletter’s younger, flashier cousin – the e-newsletter? E-newsletters exist in a completely different space from traditional, printed newsletters, and that means you need to play by a whole new set of rules.
Employee Spotlight: Kerri Gille
At 4:00 in the morning, most of us are still sound asleep. However, this longtime member of the image.works team is up and running, already reaching for her coffee. Her drive from rural Wisconsin is an hour to and from Madison every day.
Make a Connection
The world is more connected than ever, yet more people report feeling disconnected and lonely. We may have thousands of friends on social media and can send and receive messages instantly to anyone and everyone – but somewhere we are losing the sense of true connectedness.
Direct Mail Didn’t Die: image.works Responds to Financial Brand Forum Presentation
During a Financial Brand Forum, there was much discussion – including some disagreement – about speaker Gary Vaynerchuk’s views on how not to waste marketing dollars. His advice? Don’t do direct mail.
Infographics: What They Are and How We Use Them
Infographics have an amazing ability to tell stories through displaying data, which is why they have become such a widely used means of mass communication. Simply put, an infographic is a visual representation of data, and it displays this data in a way that captures readers’ interest and improves comprehension.
The Mystery Generation: Tips for Marketing to Those Tricky Millennials
All through high school and college, my teachers and professors tossed the term “Millennial” around like a Hacky Sack. We Millennials were going to have to “get off our phones” and “stop expecting handouts” if we wanted a real job. The negative connotation given to my generation seemed to hyper-prepare us for the dreaded real world.
2019 Idea Book Encourages Personalization & Features New Designs
Make this a standout year with the innovative strategies found in image.works’ 2019 Idea Book. It’s an eye-catching catalog designed to help your financial institution achieve your marketing goals.
The Importance of Personalization
What’s in a name, you ask? Everything. People respond to their name. Research indicates that even children under sedation respond selectively to the sound of their first name. What does this mean for your marketing efforts? Again, everything.