In the marketing world, we talk a lot about using targeted mailing lists to identify your ideal audience and reach specific individuals. But what about those times when you don’t want to narrow down your recipient list?
In honor of Administrative Professionals’ Day, we are highlighting Anne Misky – the eyes, ears and heart of our company! As image.works’ beloved office manager, Anne keeps this business up and running. With almost a dozen years of loyalty, she’s dedicated over 22,000 hours to image.works, our clients and our coworkers.
Industries are scrambling to communicate to customers about how they are responding to the COVID-19 crisis. Financial institutions play an especially important role in calming concerns about personal finances.
To really make a difference to your customers during this crucial time, your communication needs to be empathetic and honest.
Does your financial institution’s marketing team feel like it’s doing all it can – and still not seeing results? Perhaps you need some new tools.
The COVID-19 outbreak continues to dominate the news and impact businesses on a global scale – with many financial institutions racing to get the word out about lobby closures, drive-thru hours, precautionary measures, etc. But after you communicate to accountholders about these pressing issues, it’s important to start thinking ahead.
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent.
When choosing marketing tactics for your financial institution, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to our phones than ever, right?
Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition.
We issue a fresh, new Idea Book once a year. But our wheels are turning all year long at image.works, developing highly targeted strategies to meet our customers’ specific goals, creating can’t-miss new designs, sharing what we know has worked for others, and thinking of more innovative ways to maximize your marketing dollars.
It’s official – the new year is here! We’re excited for what 2020 will bring, but before we get swept up in the new decade, we wanted to take a moment to look back at our highlights from 2019. It was a year filled with incredible achievements, new adventures and, of course, a whole lot of great marketing. Check it out!
Just like that, the holidays are nearing, Q4 is in full swing, and soon you’ll be tasked with answering some big questions about the year ahead. Undoubtedly, you’ll be faced with some questions about future marketing goals and plans. Before the panic sets in and objectives, strategies and tactics haunt you at night, take a step back. Ask yourself some questions and reflect on 2019.