What’s Exciting and New in 2022?
There’s a lot of excitement about the new year here at image.works. The week before Christmas we saw record-high sales, and we’re ready for you with fresh marketing ideas and creative energy! Here’s what’s hot:
Financial Marketing
Blessed and Grateful
As we celebrate Thanksgiving, your image.works team is reflecting on what matters most: For us, it’s you! Thanks for doing marketing differently with us this year – and for the compliments you send about the creative campaigns that knock your socks off. That’s a lot of fun for us!
A Time for Gratitude
As you prepare to enter the holiday season, it’s time to think about how you want to express your gratitude for those who have done business with you in the past year. According to research, “68% of customers leave because they feel the company is indifferent to them.
Employee Spotlight: Emily Dunlap
Born and raised in a small Wisconsin town, senior graphic designer Emily has dedicated a large portion of her life to image.works. As our longest-standing designer, Emily has spent more than a decade and a half helping build IW from the ground up and still finding the magic in what we do and the clients we serve.
3 Ways To Be a Resource for Your Community
Be more to your accountholders than their financial institution – be their educator on all things financial! Position yourself as an expert in the financial industry by offering unique financial tips, ideas and thoughts to your accountholders.
‘Tis the Season to Promote Balance Transfers
Ah, the holiday season! It’s a time to make memories and continue traditions with family and friends. However, there is one downside many can agree on – it’s expensive! Budgets are stretched (and often exceeded) to accommodate all the fun. While some plan accordingly for the festivities, many charge the expenses to their high-rate credit card with no solid plan for repaying the debt.
Client Spotlight: Suzanne Knowlton of San Mateo Credit Union
Suzanne Knowlton may have been new to San Mateo Credit Union in 2020, but she wasn’t new to image.works. She had already worked with the company through her previous position with another credit union and was excited to further the partnership for SMCU’s marketing campaigns.
Now Highlighting… Our Article Library!
Let’s go back in time a bit and say it’s March, and you’re preparing for your financial institution's summer newsletter. So, you want a timely article related to finances and vacations, but where do you turn? The Article Library at image.works, of course!
5 Marketing Mistakes to Avoid
As any marketing professional knows, creating a promotional campaign takes time, effort and money – so the last thing you want to do is make a mistake that renders your campaign ineffective.
Digital Marketing: Results-Driven, Targeted Advertising Made Easy
Your accountholders are constantly online and scrolling through their social media. How can you be sure you’re getting the social engagement and the web traffic leads and conversions you could be getting?