BANK AND CREDIT UNION MARKETING
Introducing … Mrs. Anna Lecher! Previously Anna Fischer, our beloved Marketing Automation and Data Director tied the knot in August 2020 to her now husband, Justin. Despite the effects of COVID, they were still able to have a beautiful ceremony with close family and friends.
If you take a moment to think back to January, it’s hard to fathom how much our world has changed. As a financial institution, the COVID-19 pandemic has put immense pressure on your staff, your patrons, your budget…just about everything. The marketing plan you entered 2020 with probably looks slightly – or majorly – different now too.
In the marketing world, we talk a lot about using targeted mailing lists to identify your ideal audience and reach specific individuals. But what about those times when you don’t want to narrow down your recipient list?
Hailing from Buffalo Grove, IL, National Account Manager Jimmy and his beautiful wife, Shannon, have found their way home to Madison, WI – and lucky us! After just over a year at image.works, Jimmy has shown his work ethic and passion for finding the best solutions for our clients. It’s hard to picture what IW was like before him!
In honor of Administrative Professionals’ Day, we are highlighting Anne Misky – the eyes, ears and heart of our company! As image.works’ beloved office manager, Anne keeps this business up and running. With almost a dozen years of loyalty, she’s dedicated over 22,000 hours to image.works, our clients and our coworkers.
Industries are scrambling to communicate to customers about how they are responding to the COVID-19 crisis. Financial institutions play an especially important role in calming concerns about personal finances.
Does your financial institution’s marketing team feel like it’s doing all it can – and still not seeing results? Perhaps you need some new tools.
The COVID-19 outbreak continues to dominate the news and impact businesses on a global scale – with many financial institutions racing to get the word out about lobby closures, drive-thru hours, precautionary measures, etc. But after you communicate to accountholders about these pressing issues, it’s important to start thinking ahead.
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent.
When choosing marketing tactics for your financial institution, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to our phones than ever, right?
Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition.