Getting to Know Google Analytics
As you navigate the ever-evolving world of digital marketing, it can sometimes be difficult to tell which strategies are effective and which are missing the mark. Thankfully, Google Analytics is here to save the day.
Financial Marketing
There's a Lot to Explore in Our 2021 Idea Book
The world of marketing is vast, full of twists and turns and hard to navigate at times. But what if you could get your hands on your very own marketing field guide?
Looking Back: 2020 Recap
My, what a journey it has been. It goes without saying that 2020 is a year we’ll never forget. A global pandemic, economic upheavals…the list of challenges goes on and on. But despite the difficulties we encountered in 2020, the image.works team managed to adapt, persevere and make it a banner year for our company and clients. Check out our highlights below.
Message From the President – January 2021
We’ve made it to 2021! Your image.works team has been busy preparing fresh marketing opportunities for the new year, and I’m thrilled to tell you about them.
Digital Marketing: Gain attention online with digital marketing! Check out what this powerful marketing strategy can do.
Direct Mail: A Quarantine Essential
While Americans stocked up on canned goods and toiletries last spring, your marketing department was probably hard at working pivoting strategies and figuring out ways to handle a never-ending list of what ifs. Fast forward nine months, and here we are, still in the midst of the COVID-19 pandemic and handling new unknowns every day.
It's Time for Good Cheer!
Your image.works team is chomping at the bit to start celebrating the season – although it will look a little different this year. There won’t be an office lunch or gift exchange, but we will enjoy a holiday trivia time via Zoom.
Here are our holiday hours:
How to Create Effective Email Marketing – And Why You Need To
Whether we are working or playing, at home or on the go, one thing is certain: We’ll be checking our email. At least 91% of users check email daily, according to one study, and we average six hours per day. So how can you best reach and educate your customers or members? By getting in their inbox.
Client Spotlight: Patricia Lloyd of Redstone Federal Credit Union
“They are all part of my team” – that’s how Public Relations Coordinator Patricia Lloyd of Redstone Federal Credit Union® describes the image.works copywriter, graphic designer, marketing project coordinator and copy editor who work with her every quarter on the credit union’s newsletter, Aspire.
The Trio You Need NOW: Onboarding, Reboarding & Marketing Automation
Before COVID-19 burst onto the scene and changed our world in irreparable ways, onboarding, reboarding and Marketing Automation may have been viewed more as niceties than necessities. But that’s no longer the case. Here’s why:
Using Social Media as a Financial Institution
Social media is a vast landscape of multiple sites and moving parts. You might think a financial institution has little use for social media, but you may find that there are many advantages to a well-managed social media account – using social media on a regular basis can have many benefits for you, your members or customers, and your community.