BANK AND CREDIT UNION MARKETING
As a copy editor at image.works, I get to proofread a lot of creative, engaging marketing materials on a daily basis, and some of my favorites are the financial newsletters for kids. These materials are usually written in a lighthearted, easy-to-read manner, and I imagine the families who receive them enjoy reading them as much as I do.
You have every reason to be proud of your financial institution’s accomplishments and technology upgrades, but when it comes to marketing content, these accolades may not be as alluring to potential customers and members as personal stories and referrals. “The best source of new business is a referral from a satisfied customer. Customers...
Is your financial institution neglecting small businesses in your community? Their offices are sometimes tiny, their schedules are often full and their employees may be minimal, but they can bring immense value to your bank or credit union. And the potential market is huge!
There’s something so refreshing about this time of year, when families are starting to make back-to-school preparations; there’s new anticipation and a need for new supplies. This is a great time to reach out to your members and customers and let them know about all the financial backing you can offer them during this back-to-school season.
My grandma isn’t glued to her smartphone like I am. She doesn’t shop online all that often and rarely has a need to google anything. I love her dearly and have great appreciation for her less-tech lifestyle. And her lifestyle mirrors that of many other seniors, so when it comes to marketing plans aimed at her generation, the first place to go may be offline.
First, let’s discuss the obvious: What is a meta description? Even if you’ve never heard the term, chances are you’re already extremely familiar with them. So here’s the quick and simple answer: A meta description is the short block of text that appears on search engine results pages under each website link.