BANK AND CREDIT UNION MARKETING
QR codes are all the buzz nowadays. While they’ve been around for many years now, it’s only in the past few years that they seem to appear everywhere – and for good reason. Since a QR code can hold a lot of information, it can be a handy tool to communicate with your audience. Like every tool, though, it also comes with pros and cons.
If you’re looking for a way to elevate your marketing efforts, look no further than IP targeting! image.works provides this digital option so you have a more targeted approach to your online ads. It’s also a perfect pairing with any type of campaign, as it can be used to complement direct mail.
Digital marketing might sometimes feel like one more thing you need to be on top of as a marketer. But there are some major advantages to digital marketing.
Meet Christian Memmo, one of our Project Managers and our Marketing Automation Lead here at image.works! Originally from Syracuse, NY, Christian found himself in Madison, WI to attend UW-Madison. When Christian is out of the office, he enjoys playing instruments, skiing and writing.
Are you worried about the engagement on your social media pages? Look deeper into your numbers! While likes and shares are important, getting some behind-the-scenes insight is more impactful.
Social media is a beast, and for many institutions, it can take the backseat to other marketing efforts. If that sounds like your institution, it's time to change your strategy! image.works launched our social posting program in June of 2021, and we want to share some of the best practices that we’ve seen work for our clients and help you implement them into your social plan.
As people return to working in person, it’s important to think about ways to keep employees engaged. Engaged employees are more productive and are more likely to stick around long term. So, what are some ways that you can encourage engagement? It’s a lot easier than you think, and image.works is here to help!
Meet Maria Bearson, one of our super-star National Account Managers here at image.works! If you’ve had any interaction with Maria, you know how kind and knowledgeable she is. When Maria is not on the clock with IW, you will likely find her working out, working on personal and professional development or boating with her husband, Michael, and their Pudelpointer, Chief.
At image.works, we value kindness, hard work and creativity. Audrey Meis exemplifies everything IW stands for and more! Audrey is the fearless leader of the copy team and a phenomenal copywriter. When she’s not in the office, you can find her at a barre class, hiking at a state park, trying new restaurants in Madison or spending time with her fiancé, Eric.